Creative Marketing Ideas to Boost Your Business. We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 6. Let’s get started with…Social Media Marketing Ideas. Push your handles – If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Ordering new business cards?
These are good tips, no doubt. But I note that when you started, you already had 300 fans. It is possible that your success on Facebook is simply “success,” and. Homeopathic treatment. Includes clinical information and a regional forecast. Better include that adorable handle! Very cool Twitter- themed business card from Luis Felipe Silva. Join in on weekly hashtag themes like #Throwback. Thursday – If you want to build your social media following, you need to be an active participant in the community. This means posting regularly, and also joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be! Vines – Vines, quick 6- second video clips, are largely under- utilized. With a little work and some fun content, you could become a big fish in a small pond on Vine. Pin your own images (and others) - Don’t underestimate the value of this image- sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages for some serious traffic. Keep social tabs on competitors - Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead. From Inside Facebook. Urban Marketing Ideas. Living in a concrete jungle allows for some pretty creative concepts. Step out on the streets – In an online age, there’s something to be said for going au naturel and exercising a little IRL marketing. Go old school with flyers and poster in local cafes, do some sidewalk chalk writing. This strategy is most effective for locally oriented businesses, but it can work for anyone. Street chalk Twitter handle by Marquette ITSCommission a mural – Try getting permission to decorate the side of a prominent building with a large mural. Great Di Bruno Bros mural found on Yelp. Use your surroundings – Get a little imaginative and think about how you can use your urban surroundings for potential marketing magic. Very creative urban marketing efforts by Vijar Barbecues, found on Owni. Unusual sponsorships – Urban living results in some unique marketing opportunities you won’t find elsewhere. They secret is, you need to think creatively to capitalize on these opportunities. Citi Bank sponsoring Citi Bike (image from Bicycling)Contest Marketing Ideas. Photo Contests - Photo contests are great for a number for reasons – they’re relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user- generated content that can be reused and implemented elsewhere. Check out Harpoon Brewery – they’ve mastered the art of photo contests. And click here for more Instagram marketing ideas.)Video contests - Not as many people will enter video contests, but you’re more likely to get a higher caliber of content since creating a video requires more effort on the user’s part. This kind of content can be extremely valuable for businesses down the line, especially when you have talented filmers creating video content just for you! Submit your vote contests - Voting contests get a ton of entries because they’re so easy to participate in (just click a button, in most cases). What’s cool about voting contests is that you can use the data obtained from the votes to create a mini data study. Share what you learned in a blog post!Caption Contests - Post a photo and ask users to submit their best caption - this kind of contest can get some pretty great laughs. Adobe Photoshop Color Lookup Download Google . The Matrix Is Real Hack It Youtube '>The Matrix Is Real Hack It Youtube . The people who really love a good deal tend to frequent deal sites and forums. There’s almost always a sweepstake/contest forum section where you can add your contest into the mix. I’ve seen contests in which 9. Start of submitting to Slickdeals and go from there. This can be a great form of restaurant marketing. Hashtag- ify your contest - Adding a relevant (and unique) hashtag to your contest helps you keep track of entries and makes them easy to scan through and organize. Besides, they’re just plain fun. Make contests super sharable - This means adding “share this contest” buttons if you have an entry form on a website, or simply encouraging social sharing in general. The more people who know about your contest, the merrier (for you anyway)! Need more ideas for Facebook? Download our free guide here! Offer bonus points for sharing - If you offer users bonus points for sharing news of your contest via social media, they’ll be much more likely to concede. Tools like Rafflecopter make it easy to offer users extra entries for different actions (e. Joining the mailing list = +5 entries.Sharing contest on Twitter = +2 entries).(image from Website Spot)Notify email subscribers of contest - Remember, you already know that your email subscribers like you and are interested in what you have to offer.If you’re running a contest for a free year of your software, you know your subscribers are going to want in! . Promote your contest on (all) social media - If you’re running a photo contest via Instagram, make sure you still promote the contest on Facebook, Twitter, Pinterest, etc.You want all your followers, across all social media networks to know about your great giveaway!Share buttons from Wordpress plug- in. Content Marketing Ideas. Write for your audience – The best pieces of content are the ones directed at your key audiences. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Killer content address your audience’s needs and concerns! Add a visual element to ALL your content pieces – People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text- based. You can see some examples of highly visual business blogs here. Infographics – We know readers love visual content, and infographics are a prime example of beloved, linkable visual assets. While the idea of creating a top- notch infographic may sound daunting, it doesn’t have to be hard. You don’t need fancy software – in fact, you can make a decent infographic just using Powerpoint. There are plenty of infographic guides templates out there to get you started. Speaking of…Useful templates - Templates are another powerful form of visual assets that visitors find extremely helpful. Templates serve as a visual framework that can help users create custom piece without completely starting from scratch. Take this landing page template as an example – it explains the basic layout and fundamentals, letting users get a grasp on great landing page essentials before making their own. Graphs and Charts - The infographic’s less cool cousins, one- piece graphs and charts still have their place as formidable pieces of visual content. They may not be as impressive as infographics, but they require considerably less time and effort to create and are still shareable, so don’t be afraid to use them generously. For visual learners, a graph will be much easier to interpret than a chunk of text and numbers. Make sure you appeal to all kinds of learners! That’s why you find so many dragons at the animal shelter (image from Reddit)Videos – Video is incredible when it comes to drawing in and retaining the attention of users – retention rate for visual information can reach 6. Plus, customers who view product videos are much more likely to convert than those that don’t. Video content is a powerful tool, whether you’re trying to demonstrate how your product works IRL or educating visitors. Statistic lists – Are you hitting a content idea wall?
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